InstaTrust.ai is the AI estate planning platform that turns one appointment into 7 referrals — and transforms term insurance sales into wealth management relationships.
First 10 agents lock in $1,248 lifetime pricing on the Agency Pack — apply via email below
The numbers that should keep you up at night
*Sources: Trust & Will 2025 Estate Planning Report (10,000 surveyed) · Trust & Will 2024 Probate Study · Caring.com 2024 Wills Survey · Financial Sense 2024 · Herbie 2025
See your real number
Enter your assets. Watch the number update in real time.
Most agents fight over the same families with the same products. They're "the insurance person." Easy to replace. Easy to ignore. Easy to commoditize.
The wrong market is killing your income
Prospecting renters & non-homeowners
Most agents target their warm market first — friends, family, coworkers. They love you, but most are renters or young families with no real assets. Life insurance feels like one more bill on top of rent and student loans. You can run perfect presentations for years and still close less than 10%. The product isn't the problem — the prospect is.
Prospecting homeowners with estate planning
Homeowners actively want estate planning. During the trust build, they see exactly how their assets distribute, when their kids inherit, and what conditions apply. Life insurance becomes a logical funding tool — not a hard sell. The trust does the selling for you.
Homeowners with real assets need someone who sees the WHOLE picture: wealth, family, legacy, taxes, probate. They need a financial advisor.
That person could be you. You just don't have the tools yet.
The transformation
Imagine this
What if you placed $2 million in securities last month instead of $0?
What if your DMs were full of homeowner prospects asking for appointments — instead of you chasing your friends' families?
What if every appointment ended with 4-7 warm referrals instead of "let me think about it"?
This isn't a fantasy. This is what happens when you stop selling insurance and start solving estate planning.
The agents who get this become the financial advisor of their market.
The ones who don't stay "the insurance person" forever.
The numbers keeping agents up at night
*Sources: BLS Occupational Employment Statistics · SmartLifeRadar 2024 Agent Pipeline Study · Industry sales force disclosures · LIMRA 2024
The playbook
Every step is designed to deepen the relationship, surface opportunities, and seed the next 4-7 appointments.
Post the free/$50 estate planning offer on social or run paid ads. Homeowners with assets respond — not renters. Your calendar fills with PRE-QUALIFIED prospects.
The client uses InstaTrust on your screen. They answer the AI's questions. In 90 minutes, they have a complete estate plan. You facilitate, not practice law.
During the trust build, you learn their assets, real estate, retirement accounts, debts, dependents, AND their trusted circle (trustees, guardians, beneficiaries).
Now you can solve real problems — life insurance gaps, orphaned 401(k)s, annuity needs, AUM opportunities. Plus 4-7 warm referrals from every trust appointment.
The referral multiplier
Each one already trusts your client. Each one becomes a warm introduction — every time.
What your client receives
Your client gets
The math
Pricing
1 token = 1 complete estate plan for 1 client. Start small, scale as your calendar fills.
⚡ Founding Agent Window
Founding agents pay $1,248 (vs $2,497) for 50 trusts.
That's $25 per complete estate plan. Forever-locked tier pricing.
You also get direct access to the founder, weekly group strategy calls,
and first look at every new feature before public release.
Only 10 slots. Email with your states licensed and current numbers. Approved Founding Agents lock in 50% off + weekly strategy calls.