For insurance and securities licensed agents

Become the agent families trust with everything.

Nobody taught you this business. We did something about it. InstaTrust turns one appointment into a complete estate plan and 4-7 warm referrals: a living trust package, deeds in all 50 states, policy reviews, and the training to present it with total confidence.

Free to sign up. No credit card required. Plans start at $97.

The Rivera Family TrustReady
Living Trust
Pour-Over Will
Certificate
Health Directive
Power of Attorney
Funding Checklist
Property Memo
Trustee Letter
Legacy Letter
IT

The family is protected.

Nine documents generated, cross-checked, and cleared for attorney review.

This is the moment your clients feel. Every package ends here.
The numbers that should keep you up at night
0%
have no estate documents of any kind
0 mo
average probate timeline
up to 0%
of the estate consumed by probate fees

*Sources: Trust & Will 2025 Estate Planning Report (10,000 surveyed) · Trust & Will 2024 Probate Study · Caring.com 2024 Wills Survey · Financial Sense 2024 · Herbie 2025

Recently sealedITThe M. family, California · estate plan sealed this morningIllustrative of live activity. Client names are never shown.
Why InstaTrust exists

You were handed a script and a list of your relatives. That was the whole plan.

Most agents get recruited, burn through their warm market in ninety days, and quit feeling like it was their fault. It never was. Nobody taught them how the products actually work, and nobody gave them a reason for a stranger to sit down and listen.

Estate planning is that reason. Almost nobody in financial services leads with it, so the agent who does becomes the most credible person in the room. InstaTrust gives you the documents, the reviews, the presentations, and the training to be that agent.

There is a way. You can win here.

Every Agent Has a Story · 1:40
The gap

Stop being "the insurance person." Start being "the financial person."

Your prospect already has insurance. Most agents fight over the same families with the same products: easy to replace, easy to ignore, easy to commoditize. The problem was never the product. It was the prospect.

Prospecting renters and non-homeowners

Small policies, high lapse rates, price shoppers, and no follow-up assets to manage. You grind for $50-70/mo term sales and start over every month.

The product isn't the problem. The prospect is.

Prospecting homeowners with estate planning

Real assets, real families, real urgency. They need someone who sees the whole picture: the house, the retirement accounts, the kids, the legacy. What if their average policy was $150-190/month, and every appointment ended with warm referrals?

The trust does the selling for you.

The insurance personThe financial person
Chasing the same familiesHomeowners seeking you out
$50-70/mo policies$150-190/mo policies
Term sales onlyLife + Annuity + AUM
Cold prospecting4-7 warm referrals per appt
Selling a productBuilding a legacy
The numbers keeping agents up at night
0%
of life agents quit within 5 years
$0
average life agent annual income
0%
of agents struggle to keep a consistent qualified pipeline
#0 reason
agents fail: no system for credible, high-intent homeowner leads

*Sources: BLS Occupational Employment Statistics · SmartLifeRadar 2024 Agent Pipeline Study · Industry sales force disclosures · LIMRA 2024

The playbook

How estate planning becomes your highest-converting prospecting tool.

Every step deepens the relationship, surfaces opportunities, and seeds the next 4-7 appointments.

Run the trust offer

Post the free or $50 estate planning offer on social or run paid ads. Homeowners with assets respond, not renters. Your calendar fills with pre-qualified prospects.

This week, booked appointments +5 new
Mon 10:00aDavid & Karen M. Homeowner · 2 kidsPre-qualified
Tue 2:30pRenee T. Homeowner · refi 2023Pre-qualified
Wed 11:00aThe Okafors Homeowners · businessPre-qualified
Thu 4:00pMiguel & Ana R. Homeowner · new babyPre-qualified
Fri 9:30aPatricia L. Homeowner · widowedPre-qualified
The referral multiplier

Every trust appointment seeds your next 4-7 appointments.

Trustees

1-3 referrals

people the client already trusts with their money

Guardians

1-2 referrals

people the client trusts with their children

Adult Beneficiaries

2-4 referrals

the people the client values most

Healthcare Proxies

1-2 referrals

people the client trusts with end-of-life decisions

Each one already trusts your client. Each one becomes a warm introduction, every time.

What you get

A full practice in a box, not just a PDF generator.

The binder cover, Estate at a Glance, and a page of a generated revocable living trustReal generated document

Living trust packages

Complete attorney-review-ready estate plans: trust, pour-over will, healthcare directive, power of attorney, trustee debriefs and more.

A recordable California trust transfer grant deed produced by the deed generatorReal deed output

Deeds in all 50 states

Recordable trust-transfer deeds with the county forms and exemption citations handled for you, every state verified against primary sources.

A real review-engine slide comparing the policy to term insurance plus investingReal engine output

Policy reviews

IUL, whole life, and trust reviews with real math your client can see. Walk in with analysis, not opinions.

The Anatomy of a Living Trust client presentationThe Appointment training deck
Live decks

Client presentations

A library of live decks for every conversation: the appointment, trustees, blended families, young families, business owners, and training playbooks for you.

The successor trustee referral packet cover and the plain-English instruction letterReal generated packet

Trustee & role debrief packets

Every trustee, guardian, and beneficiary gets their own plain-English packet explaining exactly what to do. It is the warmest introduction you will ever make, and it seeds your next appointments.

The real client survey beneficiaries step: who inherits, shares totaling 100 percentThe real client survey

The client survey

One link, a few minutes on their phone. Your client names who inherits and how much, watches the shares total 100%, and their answers land in your dashboard as a ready draft, checked by forty heads-up validations.

What your client receives

A complete estate plan that would cost $2,500+ at an attorney's office.

The attorney review package binder cover
The Estate at a Glance summary page
A page of the revocable living trust

Actual pages from a generated package (sample client). This is the real product, not a mockup.

Your client receives

  • Revocable Living Trust (state-specific)
  • Pour-Over Will
  • Advance Healthcare Directive
  • Durable Power of Attorney (financial)
  • HIPAA Authorization
  • Trustee Briefing Packet
  • Successor Trustee Letter
  • Funding Checklist (state-specific)
  • Personal Property Memorandum
  • Optional attorney review via our trusted legal network ($50)
Packet value at an attorney's office$0+

The math

Attorney cost for the same plan$2,500+
Client cost with InstaTrust + optional attorney review$50
Your cost per trust (Agency pack)$49

What you earn from it: the life insurance, the annuity, the AUM conversation, and 4-7 warm referrals from a single appointment.

See the real number

How much would probate cost your family?

Enter the assets. Watch the number update in real time. This is the conversation opener that fills calendars.

Gross value. The mortgage is not deducted under statutory fee rules.
Accounts without a named beneficiary.
Accounts without a named beneficiary.
✓ Excluded automatically: retirement accounts (401k, IRA) and life insurance with named beneficiaries pass directly to heirs, outside probate.
Enter the assets above. The family's personal probate cost appears here in real time.
Estimates only, not legal advice. Statutory states (CA, FL) calculate on gross value before debts. Consult a licensed estate planning attorney.
✨ Included free with every plan

You're one viral video away from a different business.

Most agents chase leads. The agents winning right now make one video and the leads come to them. Viral Studio is the content engine that gets you there, built into your account.

1

Pick a topic and an angle

Or type your own idea. Estate planning, cash value, retirement, the wealthy's playbook.

2

It writes three full scripts

Hook, body, CTA, a visual-prop direction, even an emotion-cued delivery version.

3

You post. The DMs come in

Film it in minutes. High-intent homeowners land in your inbox asking for you.

Real generated scriptsThree complete short-form scripts Viral Studio generated: hooks, bodies, CTAs, and prop directions
Your DMs ● live
J@jenn_realtor
hey saw your video on probate 👀 can I get more info?
D@dave_builds
how much does the free trust thing cost?
P@protectivedad
is this legit? I want to protect my kids

Free with every plan. Real reels below are made by agents from these exact scripts.

Made with Viral Studio

These are real. Tap one to hear it.

Short-form videos agents made from those exact scripts. This is what shows up on a for-you page.

🔇 Tap for sound
🔇 Tap for sound
🔇 Tap for sound
Real agents. Real receipts.

This is not a pitch. These are their actual screens.

Pulled straight from the analytics and production dashboards of agents in our community running this playbook.

Instagram reel insights showing 1,010,955 views
1,010,955
views on one estate planning reel
TikTok video analysis showing 353.4K views and 1,173 hours of play time
353.4K
TikTok views · 1,173 hours watched
Instagram reel insights showing 92,918 views
92,918
views · 45,025 unique viewers
Production summary dashboard showing 12-month cash up $45,729 (name redacted for privacy)
+$45,729
12-month production growth (name hidden)

And a private community of 163+ agents, training together twice a week.

Individual results from real community members. Names and identifying details are hidden. Results are not typical and are not guaranteed; they depend on effort, licensing, market, and consistency.

Pricing

Token packs designed for every stage of growth.

1 token = 1 complete estate plan for 1 client. Start small, scale as your calendar fills. Save up to 48% on larger packs.

Starter
$97
1 trust · best for testing
  • Full 9+ document estate plan
  • Client survey link
  • All 50-state deed tools
  • Presentation library
★ Most popular start
Growth
$397
5 trusts · $79 each
  • Everything in Starter
  • Policy + trust reviews
  • Viral Studio content engine
  • Priority support
Pro
$997
15 trusts · $66 each · serious agents
  • Everything in Growth
  • Team training decks
  • Volume pricing
  • Priority support
Agency
$2,497
50 trusts · $49 each · top performers
  • Everything in Pro
  • Built for teams
  • Onboarding call
  • Best per-trust price

⚡ Founding Agent window

The first 10 agents lock in 50% off the Agency Pack.

Founding agents pay $1,248 (instead of $2,497) for 50 trusts. That's $25 per complete estate plan, locked forever. Plus direct access to the founder, weekly group strategy calls, and first look at every new feature before public release.

0 of 10 spots claimed10 remaining
Request your Founding Agent spot

Only 10 slots. Email with your states licensed and current numbers. Approved Founding Agents lock in 50% off plus weekly strategy calls.

Questions agents ask

Answered straight, no fine print games.

Is this legal? Am I practicing law?

No. InstaTrust is a self-help document platform: your client answers the questions and the platform prepares their documents, the same legal footing as any self-help service. You facilitate, you never give legal advice, and every package is delivered attorney-review-ready with an optional $50 review by a licensed attorney in the client's state.

Do I need any special license to offer this?

If you're a licensed insurance or securities professional, you can offer estate planning as a door opener today. The trust is the client's self-help purchase; your licensed products are where you get paid.

Which states does it cover?

All 50 states for trust packages and deeds, with state-specific documents, statutes, and county recording requirements handled automatically. Louisiana and DC are the only exceptions for trusts, and the platform tells you before you spend anything.

How long does a package take?

The client survey takes about five minutes on their phone. Generation takes about ten minutes, and every document passes an automated legal cross-check before delivery.

What does my client actually pay?

You choose. Many agents include the trust free with a policy, others charge $50 to cover the optional attorney review. Either way it replaces a $2,500+ attorney bill, which is exactly why the offer converts.

What if I've never sold estate planning before?

That's who this is built for. The presentation library scripts the appointment, the training decks teach the products, and the community trains together twice a week. You bring the license and the work ethic.

Every family you meet deserves this.
So do you.

Create your free account, send your first survey, and watch a plan seal. The moment it says the family is protected, you'll understand why agents don't go back.